From Shopify to Magento, BigCommerce to Wix, picking the right platform from the beginning ensures that you'll have the right foundations for growth of your brand
Undertaking in-depth market research will ensure that you know your market inside-out which will help drive your overall ecommerce SEO strategy
Building out the right content structure allows you to capture keyword traffic at all levels, from broad generic queries through to high-converting long-tail variants
With ecommerce, you will be processing a lot of sensitive data including payment methods, so ensuring your customers can trust you with this data is vital
Ecommerce sites can easily become very complex depending on how many products you sell, and this can bring with it a lot of risk in terms of technical SEO setup