Website Migrations - SEO Specialist
I have a lot of experience in managing website migration projects for brands to ensure that their SEO performance is unaffected during what can be a very turbulent process.
If you are planning a website migration, or have suffered a significant drop in performance immediately following one, then get in touch to see how I can help you.
Website migrations come in all shapes and sizes but can present a lot of risk to SEO performance. Whether you are relocating content or changing platform/CMS, it's important to have a plan in place to mitigate this risk.
URL Redirection
A core part of any website migration is mapping old to new URLs so that search engines discover where content has been moved to, and can transfer ranking signals and backlink authority
Benchmarking
Benchmarking existing performance allows you to understand which are the most important pages on your site, to prioritise these for redirection and monitoring post-migration
Auditing
Going through a website migration is a great opportunity to audit existing technical components and clean up any legacy issues that exist, ready for a fresh start after launch