Translating from English is simply not enough. It is vital that keyword research and content optimisation is carried out in the local language to ensure accuracy
There are many ways to structure websites for international growth, and which one you choose will have implications for SEO performance in the long-term
Technical website components such as hreflang can be used to indicate the language and target location of your content, vital to ensuring that users are met with the correct version
Internal linking between your international content ensures that search engines discover new pages quickly, and allow for the effective flow of link equity throughout your site
Google Search Console is an excellent tool for performance analysis and technical auditing, and you can set it up in a way that is optimal for different international markets